By Ellen Chlumecky
The Rutgers Women's Basketball & Don Imus Controversy (RUIMUS): White Privilege, New Racism, and the Implications for College Sport Management
In Gill's (2011) article, he provides "the summary of the Rutgers Women's Basketball while relating it to White privilege, new racism, sexism, and their intersection operating during the lifespan of the RUIMUS controversy" (para. 1). Don Imus and his co-hosts called the Rutgers Women's Basketball team "rough girls," "hard-core hos," "nappy-headed hos," and compared them to the "Jigaboos" in "Do the Right Thing."
White privilege is when an individual makes another group feel alienated, denies alienating others, and knowing the person in charge will be of the same race and being protected. Don Imus made the Rutgers women feel alienated which is a key component of White privilege. Don Imus also denied what he did was wrong, which is the second element of White privilege. The last element indicated is how Don Imus was protected financially and criminally.
New racism is the belief that racism no longer exists and civil rights legislation created an equal playing field. The three elements of new racism are racial ambiguity, blaming Blacks for their problems, and the use of the media to facilitate racism. Don Imus responded by blaming the rap industry for its degradation of Black females. Imus and his co-hosts used the media to relay the comments.
Sexism is the belief or attitude that women are inferior to men. Imus masculanized the Rutgers women and physically compared them to women. Black females are in double jeopardy including leadership, post-secondary education, the workplace, and sports. The Rutgers women were compared with animals, made them visible through an international controversy, and didn't receive corrective or social justice.
I don't understand how someone could look at a group of strong women and feel a need to make such a degrading comment. It's inappropriate and unethical. I don't know how anyone could consider themselves moral after making that comment. The fact that the women were receiving hate mail because of this incident makes me sick to my stomach. It makes me lose hope that people know the difference between right and wrong anymore.