Last week's class discussion, we talked about the different ways the NFL market to women and why they market to women. I found this topic to be very interesting and I went ahead and did some research and found out how my favorite NFL team market to women.
My favorite team is the Seattle Seahawks. What's different about the Seattle Seahawks is that they try to gain women's attention in a different way than any other sport organization would. The Seahawks has an organization for women by the name of "Seahawks Women's Association". With this organization, not only do they offer women "Football 101" courses and teach women the basics of football but they also "wine and dine" the women to get them more involved in the sport itself. The Seahawks Women's Association takes 20 young women at a time, and offers them manicures and pedicures (spa day). I found this to be really smart because what better way is there to gain a women's interest by taking her on a spa day? I honestly would love to be apart of this association if I was to get offered a free spa day on a regular basis. I absolutely love going to the spa and enjoy getting manicures and pedicures. What woman doesn't enjoy it? This was one of the many ways to keep women's interest in not only football itself but to the Seahawks organization.
The association also offers women "Football 201" courses. This course is for women who have already mastered Football 101 and want to move beyond the basics. Sessions focus on more in-depth discussion about plays, penalties, player positions and strategy. I've never really known other sport organizations to offer "Football 201" courses.
I personally would love to take both courses considering the fact that I recently became a fan of football about 3 years ago and I haven't quite yet mastered the basics and all of the terminology. This would be a great learning experience and I like this organization's technique of marketing to women. They go beyond the basics such as offering workshops, and "Football 101" courses.
Tierca,
ReplyDeleteI'm glad you looked into the ways that the Seahawks are marketing to women. As you mentioned, I have not heard of other teams doing spa days but I can understand the appeal to a lot of women. I also have never heard of teams offering Football 201 courses, but that makes sense too. I wondered if you could share a link where you found this information. I googled to see what I could find but could not come up with anything.
Thanks again for sharing this information. I hope you get to go to one of their spa days (and report back to us:-)
Dr. Spencer
I had never heard of any other programs like this and found this post to be very interesting. I think it is a great way for the NFL to market towards women by incorporating the spa day along with football courses to help the women learn more about the game of football. I think for any female football fan, this is a great way to be involved and learn more about the game. It is a unique program, seeing as they offer the women spa days, and it definitely helps market the game to women. It is also interesting that they offer the “Football 201” courses as a follow up for women who want to learn even more about the game. Overall, I think it is a great way for the NFL to market the game for women.
ReplyDeleteKaleb Kuzma
I have not heard about these type of programs until we talked about them in class. I think they are a great idea to get women to become interested in their football teams. But i do not understand how taking the woman on a spa day is teaching them about the game of football. What the teams are doing is just trying to buy their fans with offering this. I think if the teams are really interested in teaching females about the game of football then they need to teach them the basics of terminology, positions, rules, etc. I think the idea of the 201 class is a great idea also because it gives women an option if they want to learn more about the sport they can go more in depth with it and teach them the more complicated things such as penalty’s, plays, more positions, and so on. I think more team need to offer this kind of class for everyone not just women to attend if they want to learn more about the game or how the team operates. I also think that more sports should offer this kind of class. Growing up playing soccer and tennis mainly I would always get asked different rules or things about these sports from people who didn’t play them. Soccer is the most popular sport in the world yet it doesn’t come close to most sports in the United States so I think offering these classes would be a great way to teach Americans about soccer.
ReplyDeleteI found this article interesting as well. I remember in class we discussed about how the Baltimore Ravens have implemented one of these programs for women. I feel that these programs are broadening the spectrum for fans of the sport. We all know that males make up a good portion of NFL viewing. Targeting women in a way that they can feel involved and more aware of the sport is a great idea. As a male, I would love to be able to have an in depth conversation about a team, or at least a solid conversation about the game with a woman. It is one of those things that sometime down the road, you and a spouse, can connect with. These programs can also serve as a way to inform women who would like to get involved in coaching football. The program acts as an information source. I’m sure women want to have kids at some point, and using these programs, they could connect with their son or daughter.
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