I feel like the naked campaign was kind of awkward but I
understand the purpose of it, athletes being comfortable with their body. I
myself would never pose naked for a photo shoot. At least the pictures hade
sporting objects in them.
The naked pictures were kind of done tastefully because the
poses were simple. I feel when athletes over due the poses and begin to look
trashy it takes away from the sport they are trying to promote.
Having athletes pose outside of their sporting uniforms
gives fans a look at how the athlete’s body really is. For example, if you see
LeBron James or Serena Williams on the cover of a magazine in street clothes,
the first thing I think is we are going to read into their personal life. Learn
a little about their hobbies off the court, their fashion choices, and their
family life.
I do think there is a double standard between male and
female athletes posing sexing. I think with males many people think it is sexy
and shows off their muscles. With females, if the female is pretty she is
looked at as a sex symbol and not an athlete. If the female is not attractive then
it may not draw the attention of the people.
Overall, using sex in sports is not a bad thing if it is
done in a tasteful matter.
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